Why register a trade mark?
If you are adopting a new name, product, service, logo or design, registering a trade mark is a vital step. In short, if you do not register your trade mark, someone else can, and you risk losing everything that you have built and developed.
When you secure a registered trade mark, you are protecting your brand and equipping yourself with the tools you need to prevent another party from using similar or identical indicators of your business. If you do not take the necessary action to protect your trade mark, it can cause significant problems as you grow and expand.
Registering your trade mark is the only way to secure the right to take legal action against parties attempting to register trade marks similar to your own brand indicators or those who operate as an imitation brand of your business. We can help to ensure your brand is adequately protected so that you can move forward with confidence.
1. Ensuring stability and continuity
Going through a rebrand or name change can be costly, time-consuming and often very challenging. Once you have built a reputation and customer base, it can be disheartening to discover you need to go through the process of creating a new brand because another business has registered a similar trade mark. Suppose you do not register a logo, symbol or name. In that case, there is always a chance that another business will go on to register it, preventing your business from operating under its current identity.
2. Building Value
As you build your business and your service or product becomes more successful, your trade mark will develop value. A valuable trade mark is attractive to potential business investors, but they will look to assess whether you have undertaken the proper legal action to protect the trade mark. Investors will look at whether you have trade marked your business name and your key products and services. Trade mark registration not only protects your brand but can help you to grow too.
3. Protection
The reason that most people look to register a trade mark is quite simply to protect their brand and their business. Where an unauthorised party used your brand indicators, it can cause significant damage to your reputation – and your bottom line. When you register a trade mark, you can take legal action against these parties, making it much harder for competitors to imitate you.
Register a trade mark with Brandability today
If you want to protect your brand, build value and expand your business with confidence, we can help. We not only provide a quick, easy and comprehensive trade mark registration service, but we can also offer bespoke advice on trade mark legal matters.
If you have any queries please do get in touch with our IP experts.